Client's Objective:
Attract potential clients searching for an upscale rental property in the Miami Kendall area. Showcase the property online to prospective clients.
Our approach:
We met with the client for a walk-through of the rental and arranged to have some pictures taken of the interior and exterior of the property. Since the images spoke for themselves, we just needed to build a site to showcase them.
We decided on a simple modern design utilizing images instead of text. To showcase the magnificent pictures, we went with a black and gray background, a crisp blue-white contrasting title and a bright, intuitive, icons based navigation.
The beautiful images take center stage with the address and prominent FOR LEASE banner, and nothing else to distract from the gallery. The navigation consists of 5 simple bright icons : Home, Information, Contact, Youtube and Google Map.
The image driven aspect of the site demanded keen attention to SEO goals. With minimal text, this meant concentrating SEO keywords to image titles / alt, meta descriptions and a google map for micro formatting .
The youtube slideshow was built from the same gallery images, but with a slightly different objective: showcase the serenity of the property.
Our client was very pleased with the outcome, and even more so when it was immediately leased.
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