Client's Objective: Take a very successful 20 years in business through word of mouth tree service to the next level with an attractive, informative, minimalistic website that reflects client's style to current and future customers alike.
Our approach:
When James Roman approached us, we knew it was going to be fun to build his site. James is a very charismatic guy that takes a lot of pride in the services he offers. Our goal was to convey his personal style utilizing a simple brochure style website.
His red truck and tree logo needed to take center stage since they are very recognizable forms of branding. We also wanted to make sure his varied tree services and contact information were immediately accessible to anybody interested. So we created a large banner that includes the logo, truck and crew with perimeter images that show exactly what he offers plus a short, easy to read contrasting breakdown of services and underlined contact information.
The hanging leaves draw the eye down for a second bulleted breakdown of the services offered and payment methods accepted, plus a large commercial account he services.
We felt it was important to personalize the site, so we included an About James Roman section to convey James' personality and can-do philosophy which come across so easily in person.
The large green buttons make it intuitively easy to navigate through the site.
The Services page is about brevity and concisely highlights the different services offered.
The lightbox gallery of images and videos showcase J.A. Roman Tree Service better than any text could ever describe.
Client is very happy with the final result.
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